Apple quietly launched its new second-generation iPad Mini earlier this week with no warning at all. Those who waited for the new high-definition tablet scrambled to place their orders as soon as they woke up and read the news. According to Internet Marketer Ed Dale, this was a carefully calculated move on Apple's part, and a smart one as well.
According to a recent report from a very solid source, manufacturing difficulties will mean Apple only ships about 2.3 million Retina iPad Mini tablets this quarter. Unfortunately for consumers, that will likely only cover a fraction of demand.
From Ed Dale:
By soft releasing the iPad Mini Retina, Apple achieved three crucial things.
- Apple’s biggest fans got theirs first. Who knew about this first? The people who follow the Apple blogs and digerati. Judging by Twitter, this worked perfectly.
- The grey market queueing for the iPad Mini Retina was going to be immense. By going online the incredibly poor optics (the front of Apple lines, which attracts a lot of media, was full of people who were not fans but paid to be there) are mitigated.
- The last thing Apple wants is hundreds of customers turning up everyday to be dissappointed [sic] in a store which is meant to be a happy place — Apple does not want their stores to be associated with disappointment and frustration!
Apple's iPad Mini with Retina Display is available now (if you can find one), starting at $399 (Wi-Fi only) and $539 (with 4G LTE).
No comments:
Post a Comment