Apple's Senior Vice President claims Samsung damaged Apple's brand image through patent infringement




    Lately, Phil Schiller (Senior VP of Apple Inc.) took to the stand to discuss the damage Samsung actually did to Apple through technology and design patent infringement.


Galaxy S (left) and the iPhone (right)

    According to Phil, he was "quite shocked" when Samsung released their original Galaxy S smartphone, since it was a direct copy of the iPhone. He claimed that it weakened the world's view of Apple, and that it caused consumers to "question our innovation and design skills in a way that people never used to because it was so similar.

    During his time on the stand, Phil was cross-examined by Samsung's attorney Bill Price. Bill pointed out many things that some of us would consider common sense, like the fact that Apple doesn't hold a "patent on a product being beautiful or sexy" and that Apple created the iPad Mini in reflex to the success of smaller tablets in the marketplace, such as Samsung's 7 inch Galaxy Tab line.

    I do think these two companies is playing the blaming game. The court fees are likely going to negate any type of damages either company is awarded, and most people know that both Apple and Samsung are guilty of copying each other and tons of other companies. That's how the market works. Only time will tell how this one's going to end up, but we'll keep you up to speed.





Source: Wall Street Journal
Image Source: technabob.com and mobilephones.org.uk

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